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The textile industry market need a needle tonic"

2014-11-27 Hits:2232
In the golden autumn of October, is the traditional peak season of consumption of the textile industry, but in the current downturn in the global economy, domestic demand growth is slowing, under the background of the decline in external demand. How to make the enterprise defuse the risks from the root, to obtain greater living space? Deputy director of the China Textile Information Center, Fu Anwei made this interpretation: "under the new situation, we need to bring together a variety of information, form a information flow. Thus, we think of the construction of a National Textile Museum, the museum first and foremost task is carrying and delivery of various information and excellent domestic fabric promotion platform." As the market needed a shot in the arm ", in the future, enterprises should come to the fore in the brand competition, rapidly expanding demand market, when to diversified platform for trust.
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Resources of multi platform"
October 26th, the national textile fabric Museum - new products and new technologies to promote the release of the first phase of the promotion platform will be held in Shaoxing, Zhejiang. Talking about the original intention of holding the, Fu Anwei said that this is due to the urgency of the transformation and upgrading of China's textile industry innovation, outstanding performance in the European debt crisis continues to worsen the effects of, the domestic market demand for the overall downturn in lead enterprises lack of orders, the textile enterprise labor and other factors of production costs continue to improve, marketing and industrial chain integration in the form of aging and other issues have become increasingly prominent.
In addition, how to further ensure that the upstream and downstream enterprises to achieve efficient docking is an important consideration of the event. Fu Guangwei said: "in the past, China's textile fabric trading carrier by the trade will, testing reports, business contracts and other forms, but this information is messy and asymmetric. Under the new situation, we need to bring together a variety of information, form a information flow. Thus, we think of the construction of a National Textile Museum, the museum first and foremost task is carrying and transfer all kinds of information. "
Here said the information including the to the manufacturer as the representative of the commercial information, the weft density, dense, finishing, such as information technology, quality inspection standards and other information, and the scope of protection of intellectual property information and products, special function information, Fu Anwei explained. That is to say, for the production of new fabrics to find the corresponding supply chain downstream enterprises, becoming the information station of cooperation between enterprises."
In the promotion, it is a connection between the upstream and downstream enterprise cooperation, the promotion of e-commerce platform. Fu Anwei said: "now many companies developed new products, but suffer from does not have the promotion channels, or dare not promote, afraid of being copied, but to the platform of National Textile Museum, companies do not have to worry. Because, here will send it to the enterprise product registered and numbered storage. If you encounter is plagiarism, fabric museum will through cooperation with the State Bureau of technical supervision of the investigated, first to authority and impartiality of the attitude of products were released and given to the protection. "
Future planning 3 years to build 10 pavilions
Fu Anwei were confident of the future of the National Textile Museum, he believes that enterprises need the platform, "the establishment of the National Textile Museum represents an era past textile fabric no a impartial and authoritative information platform for the promotion, now."
When it comes to the future planning, Fu Anwei referred to the "10, 100, 1000" plan, he said: "in the next three years, to have been built and 10 fabric Museum, including the overseas pavilions, as in Italy and the United States to build a museum and related preparatory work has been basically completed." In 2009, the National Textile Museum built in Zhejiang Shaoxing first branch. In 2012 second, Xiqiao branch was established in Guangdong. Is now being prepared in the third and fourth branch, were selected in the Chinese weaving town Wang Jiang Jing and Chinese women of the town of Guangdong Humen. A branch of the location is after full consideration of, is to fabric industrial clusters or garment industry cluster as the basis, to form an effective interaction and network of radiation effect. Under the current situation of the industry chain, will further help enterprises to strengthen the technology research and development, brand value creation and promotion and other dimensions and areas of common force.
Based on the successful experience of the above the museum building, Fu Anwei believe through the fabric Museum platform and resource advantages, in the future will help more enterprises stand out in the brand competition, the rapidly expand the target market demand. And the planning of these 10 pavilions, the new fabric of the product is expected to retain more than 1 million. Need to point out that the 1 million pieces of fabric, not just the number of resource advantage. Fu Anwei said. "We want to make this 100 million pieces of fabric 'move up', showing the sample is new product, culling rate is a year, a year later, it will be replaced the latest products, and, that's $100 million samples covering various categories of cotton, linen, silk, wool, chemical fiber etc.. This is also one of the core competitiveness of the national textile fabric museum."
It is reported that in recent 3 years, the National Textile Museum will be the development of 1000 core member enterprises, through product development, market promotion, quality detection, and brand building services help enterprises grow and grow, to a full range of service system to attract a lot of material of enterprises and downstream brand involved in.

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